Jennifer van Hardenberg

Orange Silicon Valley // Event Collateral

Visual Design

Orange Silicon Valley // Event Collateral

I was hired on contract to design materials for several national and global summits, hosted by Orange Silicon Valley - the venture capital wing of the European telecomm company. I prepared a cover illustration (of the San Francisco skyline), layout of programs for various parts of the week-long event, various event collateral (like room signage, wayfinding, tent cards, and name badges) and demonstrated my knowledge of both practical and commercial print production techniques.

Visual Design

Visual Design

Visual Design

I create branded assets for print and web applications. My decisions as a graphic designer are underpinned by industry research, business goals, and user response. Whether working alone or leading creative teams on larger projects, I adept in distilling concepts and problems into elegant yet efficient solutions, building strong relationships and processes, and establishing stakeholder buy-in to designs. The result is projects that are delivered on time, on budget, and highest quality. 

I specialize in helping organizations tell their story. My experience as a an in-house marketing/communications professional informs my works as a designer, to develop content-based solutions that are business-, research-, and client- driven. Whether communicating through design, writing, brand experiences, or overarching strategy, I assist my clients to convey their unique brand narrative to diverse audiences in compelling ways. I solve complex problems using imagery, language, and unique experiences that are designed to inform, delight, and persuade.