Jennifer van Hardenberg

Environmental Graphics

Visual Design

Environmental Graphics

Drawing inspiration and imagery from the natural world and the school’s outdoor education program, I designed a series of environmental graphics for a newly renovated and expanded wellness centre (weight room and athletic training spaces). Just as the space was designed to bridge indoors and outdoors with lots of equipment on wheels and a large connected courtyard, the creative design brought the outdoors in with motifs of mountain ranges and trees, and photography from previous Outweek trips combined with inspirational quotes. The brand's cardinal red remained a dominant colour, paired with graphic black and white photography, and hot pink/coral accents sampled off the signature red to reflect the youth and energy of the all-girl clientele.

Project: Environmental graphics for wellness centre 
Specs: Adhesive vinyl wall murals, posters, photography
Client: St Margaret’s School

Visual Design

Visual Design

Visual Design

I create branded assets for print and web applications. My decisions as a graphic designer are underpinned by industry research, business goals, and user response. Whether working alone or leading creative teams on larger projects, I adept in distilling concepts and problems into elegant yet efficient solutions, building strong relationships and processes, and establishing stakeholder buy-in to designs. The result is projects that are delivered on time, on budget, and highest quality. 

I specialize in helping organizations tell their story. My experience as a an in-house marketing/communications professional informs my works as a designer, to develop content-based solutions that are business-, research-, and client- driven. Whether communicating through design, writing, brand experiences, or overarching strategy, I assist my clients to convey their unique brand narrative to diverse audiences in compelling ways. I solve complex problems using imagery, language, and unique experiences that are designed to inform, delight, and persuade.