To appeal to young students I created an illustration of a school girl wearing the uniform. I named her Maggie, a common nickname for Margaret --after the school name, St. Margaret's. 

Maggie became a kind of secondary mascot at the school used in internal communication campaigns, spreading the word about school mission and values, and correct uniform enforcement. She was later adopted for student-focused marketing, most notably event invitations, and a special promotional passport to raise awareness of a new scholarship program. 

I used her likeness to create a promotional USB for recruitment. These USBs were loaded with the school prospectus/lookbook and were advantageous for travel (not only lighter than paper materials, they made unique and memorable tradeshow takeaways).